The event planning process usually starts with an initial meeting where the purpose for the event grows into the plan. I love these meetings. It’s like spring, when everything is new again and growing. It’s the sight of grass turning green, the smell of apple blossoms blooming, the touch of cold water thawed from an icy winter, the sound of birds chirping and
the taste of fresh fruit. Spring pulls on all five senses creating a wonderful season of anticipation.
I was part of an event last year where we brought the outdoors, indoors. Trees of various shapes
and color, tons of cedar chips and hundreds of flowers were carefully moved into a pristine hotel ballroom. When I met with the local garden centre and we talked about the vision of the event it
was easy to see this was the first time they had been approached with such a sizeable request in such an unconventional venue. But with the help of an amazing audio visual company adding in sounds of birds, moving water and strategically placed lighting, our vision became a reality.
Almost a year later, one of the evening’s attendees commented the event was memorable for a few reasons but most notably for our ability to envelope the five senses. She went on to explain how everything drew you in from the smell of cedar, to the sights of the Alberta landscapes projected on the walls mixed with the trees and flowers. Added touches included live birds of prey available for the guests to hold a special selection of food to ensure taste buds were tantalized also.
Guests remember the details that invoke the senses. When planning an event look for opportunities to draw in the senses. An event is more than just good food, although this is a great place to start, a
noteworthy project will have more than just taste.